Scottie Zuliani

Over 500 million people visit the cinema every year. Yet for those who are blind or have low vision, the experience is an afterthought. They rely on audio descriptions, screen readers or a companion to explain what's on the screen.

To launch Mastercard’s Touch Card – a bank card designed for the blind and low vision community – we flipped the script to create an inclusive cinema experience that was truly priceless.

TOUCH is a feature-length motion picture without pictures. Brought to life solely through Dolby 7.1 sound, without images or audio descriptions. Made so all audiences can enjoy the magic of cinema together, no matter their level of vision.

ROLE: Creative / Creative Director

Life’s a lot for Gen Z today. Heartbreak. Anxiety. Moving out. Coming out. Sex. New friends. Ex-friends. #hustleculture. The f***ing climate crisis. Men. Then you get your period. To show how Modibodi, Australia’s leading period underwear brand, gives you the leak-free support to navigate it all, we didn’t create an ad - we created new series built for Gen Z’s favourite platform. ‘I’m Dying Inside’ is a modern period drama created exclusively for TikTok, following four housemates all getting their periods at the same time, that celebrates the realities of growing up today for young people who menstruate. Each episode explores a range of modern period experiences and taboo topics, showing how Modibodi helps you leave leaks out of it. The sertiktok.com/@modibodiies has already reached over 5 million views on TikTok and counting

Watch the full series at tiktok.com/@modibodi

ROLE: Creative Director

When it comes to lager, Aussies are a loyal bunch. They don’t just drink their favourite beers, they wear branded merch, get tattoos of logos, even build shrines in their sheds. To encourage trial of Matilda Bay’s new Hazy Lager, we decided not to compete with people’s favourite beers, but instead help them love their favourites even more.

So, we put our entire production budget into making epic prizes for other beers and gave them away when ever someone ordered a Hazy Lager.

ROLE: Creative Director

With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney+ or Apple TV?

As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is one streamer Aussies never need to cancel.

ROLE: Creative / Creative Director

To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, we hijacked the popular saying, “She’ll be right,” turning the motto into an important question of not only how but also when.

ROLE: Creative Director

To show how lamb brings people together, we brought Australia and New Zealand together, creating a new nation we called ‘New Australia-land.’

ROLE: Creative

triple j isn’t just a radio station. It’s the thudding 150 BPM heart of Aussie youth culture. It blasts on phones, laptops, in cars and on stages. Gflip’s even got the logo tattooed on their ankle. Our design system is made to reflect this energy. Always changing, always relevant. Able to keep up with the changing tastes of gen-z, gen-alpha, or gen-whatever-the-hell-comes-next.

ROLE: Creative Director

A fundraising campaign that transforms and iconic cricket moment into a call for gender equality.

With millions of girls worldwide still denied basic rights, including the right to play, The Appeal Appeal made every on-field wicket appeal a moment for change. Each appeal triggered donation prompts across stadium screens, live TV, radio, outdoor ads, and social media—ensuring the message reached fans everywhere.

ROLE: Creative Director

The six-minute film stars Ray Winstone as the tiger Ray, who speaks about the tragic fate of most of their species.

ROLE: Creative

Everest is a long way to climb for a human with legs. It’s even longer for a human thumb without them. Yet every month, our thumbs scroll that very distance. This fact was the perfect launch point for us to create a campaign to educate people about what that means for the environment. And show that with Belong’s carbon neutral mobile and internet, you can feel good about scrolling.

ROLE: Creative Director

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go. We went with the latter.

ROLE: Creative / Creative Director

Supercheap Auto could no longer sponsor The Bathurst 1000, so we made them the official sponsor of 1000 Bathursts instead. Go the Supercheap Auto Bathurst Under 13 Girls Netball team!

ROLE: Creative / Creative Director

To show that every Aussies home is worth protecting, we vowed to protect the homes of Australia's most vulnerable residents; koalas.

ROLE: Creative

Together with five of Australia’s top female typographers, we created a series of beautiful hand-lettered Valentine’s Day cards. On the surface, they’re just like regular cards featuring cheesy metaphors used to describe love, but on the back, an alarming statistic is revealed; For 1 in 3 Australian women, the quote on the card isn’t a metaphor.

ROLE: Creative

The only honour greater than representing your country is representing your hometown. As the official airline sponsor and long-term partner of the Australian Olympic and Paralympic teams, Qantas wanted to celebrate the hometown pride friends, families and communities across the country have in our athletes — no matter what they achieve in Paris. 

ROLE: Creative Director

Accountanting never looked so delicious.

ROLE: Creative

Married at First Sight is a huge cultural event, a guilty pleasure for thousands of Australian couples. So instead of creating ads that talked about delivering food, we gave our ad spaces to real Australians – helping them deliver messages of love in real time to their partners on the couch. Confessions of secret love. Romantic tattoo reveals. Messages in broken Portuguese. Even a real-life proposal. Then we captured their reactions, creating conversations about each one beyond just the television set.

ROLE: Creative Director

Children will carry the greatest burden of climate change but are the least responsible. It poses an unprecedented threat to the health, nutrition, education, development, survival, and future potential of all children.

A child born today will experience three times as many climate related events as their grandparents. To highlight this issue and show how UNICEF will always be there to support children in need, we launched a powerful new film, showing how childhood has changed over the years, set to Radiohead's 'No Surprises', which the band generously donated.

ROLE: Creative / Creative Director

Australia is known as a swimming nation, yet 1 in 4 Aussie adults don’t know how to swim. For some, it’s because of a negative past experience. For others, learning was not part of their culture. Many have simply given up trying.

As a brand synonymous with sport and helping Australians be ready for tomorrow, Allianz decided to help.

Allianz Swim Club is a free, world-first program designed to help non-swimming adults get comfortable in the water after years of fear, embarrassment, or even trauma. Developed with world experts, AUSTSWIM and Masters Swimming, lessons provide participants with both physical and emotional skills, as well as a sense of community and pride about learning late in life. Allianz Swim Club’s first 8-week program starts today across 15 pools, in 5 states. With thousands of interested participants registering for this first wave, Allianz is already looking ahead to the program expanding in 2024.

ROLE: Creative / Creative Director

To celebrate being back in the sky, we brought back an Australian classic. We still, still call Australia Home.

ROLE: Creative / Creative Director

Sport is more than just sport.
A job I started when freelancing to launch a new betting platform.

ROLE: Creative

To relaunch neds, we launched a guy through a bunch of ceilings.

ROLE: Creative / Creative Director

A short film to promote Memories ‘Future Messages’ function.

ROLE: Creative

To get people talking about lamb, we talked about the one thing you’re not supposed to talk about at the dinner table; Religion.

We got banned.

ROLE: Creative

Who said you shouldn’t run away from your problems?

ROLE: Creative

Who made beer the boss of summer?

The past century has seen the world’s wild tiger numbers decline by 97%. There are as few as 3,200 wild tigers remaining. Tigers are being slaughtered, so their parts can be used to make trivial products like Tiger Bone Wine.

To raise awareness of the problem we sent influential wine critics an empty bottle of Tiger Bone Wine, which invited them to review the world’s most disgusting wine. As respected wine journalists, they were best positioned to influence how the world views this wine. 

Wine critics: Nick Stock, Mike Bennie, Campbell Mattinson, Nick Ryan & Matt Swieboda. 

ROLE: Creative

After a year of collecting vitriolic comments from anonymous industry peers about our work, agency and character, we've engaged designers, artists and typographers that we love to turn the words of hate into works of art; worthy of a pretentious, self-indulgent, art book.